Miné is a writer & digital content producer with a passion for helping brands grow. Originally from Vancouver BC, you may see her sipping Tim Hortons coffee while writing content strategies and articles at BrandMinded™.
Digital marketing is a relatively new frontier that many business owners have some degree of experience with. A reputable digital marketing agency can help you navigate the tricky online terrain, but if you're not quite ready to hire one at the moment, below is a list of common digital marketing mistakes to avoid. These are some mistakes we’ve seen clients make before taking the leap and hiring us on to manage their digital presence.
Mistake 1: Plugging Only Your Products, Not Your Expertise
It may seem counterintuitive, but a lot of digital marketing is an exercise in how much value you can add to existing conversations. Consumers know that you're in business to sell things, but what they need is your expertise in related subjects. If you can provide consistent and useful knowledge to consumers, they'll start to trust your brand, which will lead to sales, brand loyalty, and search recognition. This strategy is known as content marketing.
Mistake 2: Making Assumptions About Your Target Audience
Don't just assume you know all about your target audience without doing the actual research to learn more about them. Analytical data is extremely important when it comes to putting together a buyer profile. The more you know about your audience, the better you'll be able to connect with them. Creating content that they'll want to engage with is the key.
Mistake 3: Rushing Digital Marketing Strategies
A big mistake many business owners make is to assume that just because digital marketing is done online, it means the results should be instantaneous. While it's true that the internet does move quickly and algorithms are constantly changing, digital marketing is still reliant on how fast people can move. It may take several exposures to your brand to nudge a consumer to take notice, and due to the algorithms, they may not even see your content when you first start posting. Remember to be consistent and give your strategies enough time to pay off.
Mistake 4: Looking at the Wrong Data
It's easy to fall down a data rabbit hole when first looking at your numbers, and it's even easier to not pay attention to the relevant data. Unfortunately, there's not a clear answer for what that “relevant” data is because it varies by business, but determining your goals is the first step in finding it. From there, you can start monitoring your Key Performance Indicators (KPIs) to evaluate what is or isn't working. Each business is defined by their own values – data for the sake of data is useless unless it helps you make informed business decisions.
If you'd like help avoiding these digital marketing mistakes, we at BrandMinded would be happy to assist. Our Tampa Bay team of digital marketing experts will create the perfect plan to fit your business. Contact us today to get started.