BrandMinded® is Providing Overtime Digital Support during COVID-19

BrandMinded® is Providing Overtime Digital Support during COVID-19

by | Mar 25, 2020 | News

BRANDMINDED® IS PROVIDING OVERTIME DIGITAL SUPPORT DURING COVID-19

Three Digital Keys to Communication are Critical for Businesses in a Time of Pandemic

Author

Ren Scott

Author

Ren Scott

While face to face communication may be compromised during this medical crisis, clear communication is more vital than ever. Your patients, clients, customers, and colleagues want to hear from you. They need to hear from you. They are looking for guidance and information. This is not a time to go silent. It’s time to take a leadership role.

That’s why the BrandMinded Digital Marketing Team wants all of our clients to know that we are not only open for business but are working overtime to help get you and your business through this challenging time. 

As we retreat to work from home, the need for connection has surged. Digital traffic is skyrocketing. As a result, we recommend 3 digital keys to all our clients. These are steps that will help you stay connected and demonstrate leadership in the chaotic months ahead – and the BrandMinded Team is here to help you every step of the way.

  • USE SOCIAL & REGULAR EMAIL BLASTS TO PROTECT HUMAN CONNECTION

People are alone and uncertain. They want to be reassured that we’ll get through this. They want to be reassured we’re in this together. This is an opportunity for you to be more than a business connection, but a true business partner and friend. If you have valuable advice or information to share, share it. Show your clients you’ll be there in good times and bad. At the very least, let people know you’re thinking about them, checking on them, and making sure they’re ok.

  • USE SOCIAL AND DIGITAL TO MITIGATE BUSINESS INTERRUPTION

Just because your office is closed doesn’t mean you can’t offer value to your clients. If you’re in medical, your patients need to hear from you. They need your advice and support. If you’re in health and fitness, your clients need your advice on how to get through and not gain 20 pounds. If you’re in service, they need to know the status of all their projects, what has changed and plans for the next steps. 

There are a variety of virtual and video technologies that can allow you to continue doing business. The BrandMinded Team has extensive expertise in this field and can help coordinate technology set-ups and provide all the necessary training.

At the very least, in this fast-moving crisis, we need to work together to put out daily digital updates. These communications need to be well organized and effectively delivered so your customers know the latest status of your services and how it impacts them.

  • USE THE DISRUPTIVE LESSONS OF THE PRESENT TO BUILD FOR THE FUTURE

Think ahead. When this is over, what’s on the other side? What’s the new normal? This disruption will make everyone re-evaluate how they do business. Stay in front of your customers about the changes you’re making to better serve them. What you’ve learned from this. Plans you want to implement to be prepared if this happens again. Above all, don’t think you can just go silent for 3 months and expect your customers to remain loyal and return on the other side. If you’re not reaching out to them right now, someone else is. 

The situation surrounding COVID-19 changes daily, but the commitment of your BrandMinded team does not. We will be in contact with each of our clients daily to provide the services they need.

About BrandMinded®:

A WHOLE NEW BRAND OF DIGITAL MARKETING.

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to create an agency model to better serve our clients. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit BrandMinded.com

BrandMinded® is Selected by Mission Search Corporation as New Agency of Record

BrandMinded® is Selected by Mission Search Corporation as New Agency of Record

by | Mar 11, 2020 | News, Press Releases

FOR IMMEDIATE RELEASE
March 12th, 2020

BRANDMINDED® IS SELECTED BY MISSION SEARCH CORPORATION AS NEW AGENCY OF RECORD

Tampa digital agency to reposition, redefine and enhance the digital presence of Mission Search in a new partnership

Author

Miné Salkin

Author

Miné Salkin

TAMPA, FL, March 12, 2020 – BrandMinded®, a digital marketing agency in Tampa, is selected by Mission Search Corporation as its agency of record to design and implement a new digital refresh for the interim healthcare recruiter. Mission Search, a leader in connecting healthcare talent with opportunity, will undergo a digital refresh in the areas of content marketing, custom social media calendars, and other digital efforts to enhance and elevate its online presence.

Headquartered in Tampa, Mission Search has placed more than 10,000 healthcare professionals in Executive Search, Interim Leadership, Physician Services, Radiation Oncology, Medical OEM Services and Government Services.

BrandMinded® will follow a partnership methodology and will employ the latest best practices in content marketing, social media, and paid digital media initiatives to elevate and enhance Mission Search’s online brand and visibility.

“I think relationships are a big part of successful agency work,” says Karen Barrera, Executive Director at BrandMinded™. “Clients want to know people are really paying attention and are invested in their success.”

This new partnership will kick off with a revamped content marketing and social media marketing campaign with updated messaging, tone, and positioning to better reflect Mission Search’s gravitas within the medical recruitment industry.

About BrandMinded®:

A WHOLE NEW BRAND OF DIGITAL MARKETING.

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to create an agency model to better serve our clients. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit BrandMinded.com

About Mission Search Corporation:

Founded in 1998, Mission Search Corporation began as a recruiting and consulting company for hospitals in Florida. We quickly became a leader in placing healthcare professionals throughout the United States and have successfully completed search engagements and interim assignments for major well-known hospitals, academic medical centers, community hospitals and free-standing clinics. Mission Search has placed over 10,000 healthcare professionals helping us to become a national leader in Executive Search, Interim Leadership, Physician Services, Radiation Oncology, Medical OEM Services and Government Services.

 For more information, visit www.missionsearch.com

BrandMinded® Sweeps Up a Platinum dotCOMM Award

BrandMinded® Sweeps Up a Platinum dotCOMM Award

by | Jul 31, 2019 | News, Press Releases

FOR IMMEDIATE RELEASE
July 31st, 2019

BRANDMINDED® SWEEPS UP A PLATINUM DOTCOMM AWARD FOR SOCIAL MEDIA + CONTENT MARKETING CAMPAIGN

Tampa agency revamps a medical client’s digital presence with new social media content and blogging strategy through Facebook, Instagram, and more. 

Author

Miné Salkin

Author

Miné Salkin

TAMPA, FL, July 31st, 2019 – BrandMinded®, a digital marketing agency in Tampa, has earned accolades for its work in social media and content marketing for B3 Medical, a leading sports and interventional pain medicine center with 6 clinics throughout Tampa Bay.

Focusing on cutting-edge topics in sports performance, minimally invasive pain medicine, and regenerative medicine, the award recognizes excellence in creativity and digital communication as BrandMinded® establishes a new voice and social identity for B3 Medical in its pursuit to define “A Whole New Approach to Healthcare.”

Founded by Dr. Timothy Bain, sports physician for the Tampa Bay Lightning, B3 Medical’s digital audience ranges from elite athletes to injured workers to 95-year-old osteoarthritis patients, and everyone in between.

Unsurpassed in its dedication to patient care and medical excellence, BrandMinded® focused on enhancing the brand’s online visibility through unique, original content, in addition to elevating its medical expertise and thought leadership.

“Even though social media is often seen as a more ‘casual’ communication medium, we were able to highlight their work while maintaining B3 Medical’s gravitas,” says Miné Salkin, Senior Content Specialist at BrandMinded®.

Using video, written articles and interviews, the award-winning campaign leverages the best of social media in addition to the insights on the blog to organically enhance B3’s messaging.

“Each platform has its own custom artwork,” explains Seth Sullivan, Senior Graphic Designer at BrandMinded®. “Whether the message was crafted for Facebook, an Instagram story or otherwise – each post is specifically sized and designed to perform best in its native format,” he says.

The dotCOMM Awards is an internationally-acclaimed competition that attracts thousands of professional agencies, designers, and digital communicators each year. Founded in 1994, it is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.

“Just as how we’re able to highlight B3 Medical’s groundbreaking work in the medical and sports performance world, we’re delighted that our work’s been recognized by the prestige of the dotCOMM Awards,” says Meagan Floco, Digital Director at BrandMinded®.

About BrandMinded®:

A WHOLE NEW BRAND OF DIGITAL MARKETING.

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to create an agency model to better serve our clients. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit www.BrandMinded.com

About B3 Medical:

At B3 Medical, we believe that knowledge is power. Our goal is to educate and empower you to make the right choices for yourself and your family.

We take an integrative approach to healthcare, utilizing practitioners from the fields of conventional medicine, chiropractic medicine, physical therapy, exercise, massage and soft-tissue therapy, nutrition, and psychology to help you establish a plan for lasting relief.

For more information, visit https://www.b3medical.com

About the dotCOMM Awards:

dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.

Since its inception in 1994, AMCP has judged over 200,000 entries from throughout the world. Two of AMCP’s competitions, MarCom Awards and Hermes Creative Awards, each attract about 6,000 entries each year.

For more information, visit www.dotcommawards.com

BrandMinded® Reveals a Digital Brand Overhaul for Bayshore Fit

BrandMinded® Reveals a Digital Brand Overhaul for Bayshore Fit

by | Jul 1, 2019 | News, Press Releases

FOR IMMEDIATE RELEASE
July 1st, 2019

BRANDMINDED® REVEALS A DIGITAL BRAND OVERHAUL FOR BAYSHORE FIT, TAMPA’S BETTER GYM EXPERIENCE

Tampa agency revamps the website with new videos, new brand messaging, new visual identity in a digital rebranding campaign. 

Author

Miné Salkin

Author

Miné Salkin

TAMPA, FL, July 1st, 2019 – BrandMinded®, a digital marketing agency in Tampa, has partnered with Bayshore Fit as its agency of record to design and implement a radical, new digital refresh for the gym’s established brand. Bayshore Fit, an upscale gym with limited memberships, the best equipment, top trainers, and a friendly atmosphere, now boasts a modern, state-of-the-art website with multimedia content and custom photography to match its social media visual overhaul.

Redesigning the website was a full-service endeavor. BrandMinded® produced all elements of the website including custom photography, website design and development, unique content, search engine optimization, as well as video production including drone videography.

“The most important areas we focused on were usability, speed, and functionality,” explains Meagan Floco, Digital Director at BrandMinded®. “We re-engineered the flow of information on the website so now visitors can quickly and easily get information about classes, trainers, memberships, rates, and any other details they need then and there,” Floco says.

The new BayshoreFit.com also comes with an updated brand refresh – a new take on their identity and social presence that better reflects their philosophy and dedication to health and fitness. Located in the heart of South Tampa, Bayshore Fit’s 9,000 square-foot fitness facility offers something for everyone, no matter their experience or fitness level.

“Refreshing the brand identity for Bayshore Fit was an especially exciting project,” says Seth Sullivan, Graphic Designer at BrandMinded®. “Visually, we needed to better communicate their story, their culture, their philosophy. In the end, the result is a cohesive message that defines who they are – the unpretentious, unintimidating, anti-big-box gym where South Tampa Works Out,” Seth explains.

The third major update in the digital brand campaign is the launch of Bayshore Fit Flash – a new health and fitness blog where members and people in the Tampa Bay community can ask questions about nutrition, exercises, training tips, and more.

 “The digital rebrand wasn’t all just about updating Bayshore Fit’s look,” says Miné Salkin, Senior Content Specialist at BrandMinded®. “It’s also about getting closer with the fitness community in South Tampa and having genuine engagement with them. The Bayshore Fit Flash will be a new branded publication where people can ask trainers questions about health and fitness, and have them answered,” Salkin explains.

BrandMinded® will roll out these stories over Facebook, Instagram, LinkedIn, Twitter and also video formats in the coming months – and encourages everyone to stay tuned and follow Bayshore Fit on social media for all future news and updates.

About BrandMinded®:

A WHOLE NEW BRAND OF DIGITAL MARKETING.

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to help small to medium sized businesses grow. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit www.BrandMinded.com

About Bayshore Fit:

Bayshore Fit is an upscale gym with a friendly vibe located in South Tampa, Florida. Owners Beth Scanlan and Jeff Fink, with over 20 years of fitness expertise, created their ideal gym that breaks out of the big-box gym mold.

At Bayshore Fit, members are greeted by their name and enjoy clean, updated equipment with no crowds. The gym also offers members unlimited classes, customized personal training sessions and a unique outdoor functional fitness shed. Everyone, regardless of their fitness level, has a place at Bayshore Fit.

For more information, visit https://bayshorefit.com/

BrandMinded® Wins 2 Gold Web Design Awards

BrandMinded® Wins 2 Gold Web Design Awards

by | May 20, 2019 | News, Press Releases

FOR IMMEDIATE RELEASE
May 20, 2019

BRANDMINDED® WINS TWO GOLD WEB DESIGN AWARDS

 

Author

Miné Salkin

Author

Miné Salkin

TAMPA, Florida – BrandMinded®, a creative agency based in the heart of historic Hyde Park, is the winner of two Gold Hermes Creative Awards – a professional, international competition recognizing excellence in digital and electronic media. The Tampa digital agency is awarded Gold for the design and development of the Beaux-Arts Group and Christine’s Hope for Kids Foundation websites.

“When a client approaches us with the need for a new website, we work with them very closely to establish the most effective designs, layouts, and functionalities to address their specific goals,” says Meagan Floco, Digital Director and senior web developer at BrandMinded®.

“We are thrilled that both these websites, although very different in nature and scope, were both recognized with Gold awards at the international level,” Mrs. Floco says.

Beaux-Arts Group is a commercial furniture dealer specializing in workplace design and ergonomics; BrandMinded® won Gold recognition in the B2B category of web design for the newly redesigned, state-of-the-art website.

Christine’s Hope for Kids Foundation is a non-profit organization that helps less fortunate children by supporting local community agencies in fundraisers and educational ventures. As a non-profit, BrandMinded® developed a responsive website, pro-bono, that would allow visitors to understand the mission and donate to their cause.

About BrandMinded®:

A WHOLE NEW BRAND OF DIGITAL MARKETING.

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to help small to medium sized businesses grow. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit www.BrandMinded.com

About Beaux-Arts Group:

For more than 30 years, Beaux-Arts Group has incorporated design, research, superior products and innovative thinking to create distinctive high-performance workplaces to address the dynamic needs of their clients.

Because Beaux-Arts Group was created by architects, they understand the relationship between integrated design and furniture solutions. Their specialized department personnel are vigorously trained to offer in-depth services not normally encountered in the industry. And as the exclusive Knoll dealer on Florida’s West Coast, only Beaux-Arts Group can offer the most superior products on the market as well as furnishings, textiles and accessories.

For more information, visit www.beauxartsgroup.com

About Christine’s Hope for Kids Foundation:

The mission of Christine’s Hope for Kids is to help less fortunate children; and to support local community agencies to work with and benefit children in need. Whether we are supporting children to attend camp, holding book fairs, or packing pajama bags for children in shelters, we believe that it is the little things that can and do make the greatest impact in a child’s life.

Christine’s Hope for Kids was founded to continue the legacy of the late Christine Gianacaci, a 22-year-old Lynn University student hailing from Hopewell. Christine had a passion for helping children in need and was fulfilling that passion on a January 2010 mission to Haiti when her life was tragically taken by a catastrophic earthquake. Her determined pursuit of spreading hope to children led us to found the organization in her honor.

For more information, visit www.christineshope.org

About the Hermes Creative Awards:

The Hermes Creative Awards is administered and judged by the Association of Marketing and Communications Professionals. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners are selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.

For more information, visit www.hermesawards.com

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